5 reasons why internet advertising doesn't work

Millions wasted on incongruous internet advertising

1. Ads placed before and after violent news turns buyers off.
2. Ads from the same company, shown repeatedly create a desperate image and an inferior product impression.
3. Ads incompatible with subject or music insults buyers forever making lasting negative impressions.
4. Companies create negative shopper impact with same ads over periods of time replayed without variations.
5. Ads that offer constant reinforcement along with negative news items inversely affects purchases.