Saturday, November 29, 2014

5 reasons why internet advertising doesn't work

Millions wasted on incongruous internet advertising

1. Ads placed before and after violent news turns buyers off.
2. Ads from the same company, shown repeatedly create a desperate image and an inferior product impression.
3. Ads incompatible with subject or music insults buyers forever making lasting negative impressions.
4. Companies create negative shopper impact with same ads over periods of time replayed without variations.
5. Ads that offer constant reinforcement along with negative news items inversely affects purchases.

Tuesday, November 18, 2014

Record low temperatures and the not so future news

Icy grip, record low temperatures for dozens of cities in the east. Wonder why?
Each year from now on, the weather will be more extreme, the number of severe storms will continue  increasing every year. Severe storms like hurricanes, tornadoes, blizzards, sandstorms, etc.
From less than 50 a year a hundred years ago to more than 125 per year currently.
This is due to the increase in heat dissipation which effects the jet stream.